Set the cadence once. The reminders run forever.
A single calendar alert is one chance to be ignored. ExpiryEdge sends a series instead, say at 90, 60, 30 and 7 days before expiry. Each one goes to the right person on the channel they actually check: email, SMS, WhatsApp, Slack or Microsoft Teams. If the date passes and nobody acts, it goes up to their manager.

Reach the person who owns it, where they'll see it, as often as it takes
Multi-step sequences, not a single alert
Email, SMS, WhatsApp, Slack, Teams
Different recipients per step
Automatic escalation on missed deadlines
Quick answer
In ExpiryEdge, each tracked deadline has its own series of reminders. You pick the timing, such as 90, 60, 30 and 7 days before expiry. Then you choose who gets each step and on which channel: email, SMS, WhatsApp, Slack, Microsoft Teams or an API webhook. If a deadline passes with nothing done, ExpiryEdge alerts a manager.
Reminders engineered to actually get a response
Reminders fire on a cadence you set
Match the lead times to how long a renewal really takes. Start the paperwork at 90 days, then nudge again at 60, 30 and 7. Each item type gets its own schedule, so a supplier contract and a first-aid certificate don't follow the same plan.
Custom cadence per item type
Lead times from months to days
Reminders stop automatically once renewed
One reminder fans out across every channel
An email is easy to miss. A WhatsApp or Slack message is much harder to ignore. Each step can reach a different person on a different channel, so the owner gets a text while their manager gets a Teams message from the same trigger.
Email, SMS, WhatsApp, Slack, Microsoft Teams, API
Different recipients per step
API webhook for your own systems
Escalation when a deadline is ignored
If nobody acts on a reminder, ExpiryEdge escalates. The owner hears first, then their manager, then leadership. You decide who gets pulled in and when, so your fire certificate can't quietly lapse.
Multi-tier escalation chains
Triggered when a deadline passes unactioned
Configurable timing per item

One cadence, every channel
Set the schedule once and pick how each step goes out. ExpiryEdge repeats it for every renewal after that.
Why a calendar reminder is not enough
| ExpiryEdge | Calendar | Spreadsheet | |
|---|---|---|---|
| Multi-step reminder sequence | One alert | ||
| Multi-channel delivery (SMS, WhatsApp, Slack, Teams) | |||
| Different recipients per step | |||
| Escalation when a deadline is missed | |||
| Stops automatically once renewed | Manual | ||
| Logged in an audit trail |
As many as you want. A common cadence is 90, 60, 30 and 7 days before expiry, but you set the schedule per item type. A contract that takes months to renegotiate can start at 120 days; a certificate that renews in an afternoon might only need 14 and 3.
Email, SMS, WhatsApp, Slack, Microsoft Teams and API webhook. Each step can use a different channel and go to a different person. Your site manager might get WhatsApp while finance gets email.
Yes. You assign people to each step. The owner might get every reminder by SMS, while their manager only gets the 7-day alert in Teams. Leadership hears about it only if it escalates. Nobody gets buried in alerts they don't need.
ExpiryEdge escalates it. You set up a chain (owner, then manager, then leadership) and how long to wait between each level. A deadline nobody deals with doesn't go quiet. It keeps climbing until someone responds.
Yes. Once you log the renewal and enter the new expiry date, the old series stops and a new one starts from that date. You don't have to clean anything up, and nobody gets nagged about work that's already done.
Yes. Each reminder is logged with its channel, recipient and time. That log sits in the audit trail, so you can show an inspector exactly when someone was told about a renewal and how.
